THIS IS HOW IT STARTED
FROM PARTY ANIMAL TO SOBER STUDENT
Fin loved uni life—but eventually realised hangovers weren’t the vibe.
Uni meant wild nights, questionable decisions, and rough mornings. But something clicked: this wasn't it.
THE NON-ALC OPTIONS WERE AWFUL
Quitting alcohol cold turkey, Fin quickly realised every non-alcoholic drink sucked.
Driven by frustration (and a dash of obsession), he started experimenting with botanicals, fruits, and dealcoholised wine in his tiny kitchen.
FROM KITCHEN DISASTERS TO A BREAKTHROUGH
Countless late nights, mistakes, and tweaks later—he nailed it.
Fin dropped out, borrowed money he didn’t have 💸, and went all-in. Miue was born.
THINGS BLEW UP (IN A GOOD WAY)
Miue launched in 2025—and the response was huge:
Shoutout from Richard Branson 🚀
Featured in The Sunday Times 📰
Viral on TikTok 📱
Stocked in Selfridges 🛍️
From student kitchens to shelves nationwide, Miue became more than just a drink—it became the new way to enjoy good times. And we're just getting started. 🥂
MEET OUR FOUNDER
FIN 🍷
“I used to love drinking—a lot. But I realised it wasn’t taking me anywhere. When I quit, I quickly saw the alternatives were 💩. I felt left out, and knew something had to change.”
